Career & background
He spent more than eleven years with Celcom Axiata across business transformation, retail planning, go-to-market activity, product-brand marketing and customer experience. Earlier employers included NGroup and Swift Logistic. The cited record describes more than three years with CelcomDigi in the transformation and strategy PMO area.
Areas of contribution
His post-merger work involves coordinating changes across processes, services, customer channels, resources and market plans. At Celcom, he acted as an execution partner to senior executives and led product-owner responsibilities for the omnichannel operating model and a central product-management framework.
Leadership focus
The emphasis is on connecting strategic intent with coordinated delivery across an enterprise. Integration work requires attention to how changes in one function affect colleagues, channels and customers elsewhere in the organisation.
The basis of this profile.
This profile brings together factual career information from publicly available sources. References and publication dates are provided below.
Kepimpinan Malaysia28 Jun 2026 · Read the original publicationThe profile describes programme responsibilities and experience. It does not assign unreported financial benefits to the integration work.
Professional details reflect the cited publication dates and may change. Third-party materials remain subject to their owners’ rights.
