INDEPENDENT LEADERSHIP PERSPECTIVESTHE LEADERSHIP COLLECTION VOL. 01
Back to the directoryMALAYSIA EDITION
Business & finance

Winnie Chen-Head

Chief Executive Officer, Malaysia

WPP Media

Winnie Chen-Head’s media-industry career spans agency leadership, digital commerce and the development of new services. Her WPP Media Malaysia remit brings these experiences together around the business, its clients and its growth plans.

Source published1 Jul 2026
Winnie Chen-Head
Source image: Kepimpinan Malaysia
01 / BACKGROUND

Career & background

She previously served as CEO of Omnicom Media Group Malaysia. At dentsu Malaysia, her positions included Media Managing Director, Head of Product and Growth, and leadership of iProspect Malaysia. Earlier work encompassed product, strategy and innovation at Mindshare Malaysia and marketing and business development at Fave.

Source-reported experienceExtensive industry leadership; 4+ years previously at dentsu Malaysia.
02 / CONTRIBUTIONS

Areas of contribution

The cited professional account describes work on agency capabilities, organisational transformation, growth strategies and partnerships with regional and global brands. Her WPP Media role concerns the leadership of its Malaysian operations and client relationships, with data and technology forming part of an integrated media offering.

03 / PERSPECTIVE

Leadership focus

Her career connects commercial agency management with changes in how media services are developed and delivered. Client needs, operating capability and the use of digital tools are recurring parts of that work.

04 / SOURCES & CONTEXT

The basis of this profile.

This profile brings together factual career information from publicly available sources. References and publication dates are provided below.

Kepimpinan Malaysia1 Jul 2026 · Read the original publication
Source notes

The source does not quantify commercial outcomes. Its reference to more than four years at dentsu concerns an earlier part of the career.

Professional details reflect the cited publication dates and may change. Third-party materials remain subject to their owners’ rights.