Career & background
A Chartered Marketer, she previously held marketing, product and strategy leadership at Allo Technology, following roles with TIME dotCom, Celcom Axiata and Digi. The cited account describes more than twenty years of experience and records her joining Avis in October 2024. At Allo, she helped build the marketing function from its early stages.
Areas of contribution
The source reports that an Avis cost-optimisation programme met its RM1 million FY2024 KPI, alongside work on brand-launch preparation and fleet telematics. At Allo, it attributes a contribution to 25% broadband-subscriber growth from marketing campaigns and reports 48.3% revenue growth across segments associated with product initiatives.
Leadership focus
Her remit includes planning, operating efficiency and the development of partnerships and brands. The source also discusses diversification opportunities in renewable energy, green technology, machinery and equipment.
The basis of this profile.
This profile brings together factual career information from publicly available sources. References and publication dates are provided below.
Kepimpinan Malaysia10 Oct 2026 · Read the original publicationThe KPI and growth percentages are source-reported organisational indicators. They are not independently recalculated or attributed solely to one individual.
Professional details reflect the cited publication dates and may change. Third-party materials remain subject to their owners’ rights.
